NORTH SALT LAKE, Utah (Feb 15, 2022)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, announced the appointment of four new members to its board of directors, as well as the re-election of four previously appointed directors.

“We’d like to welcome our new board members and thank our current members for their continued service to the outdoor recreation industry,” said Matt Caldwell, Tread Lightly!’s Executive Director. “Our board of directors and advisors are vital to the success of our organization and help us achieve our mission of promoting responsible outdoor recreation through education and stewardship. We look forward to growing our impact with their advisement.”

Tread Lightly!’s newest Board of Directors include Charlene Bower, Founder of the Ladies Offroad Network and Bower Media; Ron Frazier, Co-Founder of Camp Yoshi; Tom Zielinksi, President of Z Performance; and Nick Pinnizzotto, President and CEO of the National Deer Association. All new board members will fill three-year terms.

The re-elected Directors include, Dave Behlings, Senior Product Specialist with Kawasaki; Jan Rintamaki, Vice President and General Manager of Polaris Adventures; Christine Jourdain, Executive Director for the American Council of Snowmobile Associations; and Brad Franklin, Government Relations Manager for Yamaha Motor Corporation.

To read full biographies on the Tread Lightly! Board of Directors visit

About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at
For more information contact:
Jerrica Archibald